No I don’t mean a carousel like the one in the picture above :-)
Don’t know what a carousel ad is? If you’ve ever seen a post on Facebook where there are multiple images that you can “scroll right” through, that is considered a carousel ad. It can be a great method to engage your audience, tell a story, and display your unique benefits.
This is an example of a carousel ad, where the company is also illustrating the unique benefits.
Carousel ads usually outperform regular ads on Facebook, and I’ve seen this as well with my own clients.
This article will walk you through the ideas and techniques that you can use to market your child care center on social media with carousel ads.
1. Capture attention with the first image.
Use a graphic that will capture the attention of parents. This is your first “statement” to the audience in a series of pictures that will encourage them to scroll through.
2. Display the unique benefits of your child care center.
Use QUALITY and attention grabbing photos taken around your child care center. Images of kids looking at the camera or close ups of detail work really well. Highlight your unique benefits. For example, if only use organic cleaners, take a pic of the bottle on a cool background. This will attract parents who find this important.
3. Use carousel ads to highlight your staff.
Use the 4-5 pictures in the carousel ads to promote your professional staff and tell something about each one of them. Put a face with your child care and watch your ads go a long way!
4. Try to be creative and precise.
The only way you are going to get your advertisement read is by producing a unique one. Just like in any marketing, instead of writing the same old words and phrases use new and creative phrases.
Old: Well-equipped classes
New: Lego Mindstorm training for kids.
5. Tell a story
Carousel ads are really effective in telling a story. Create a carousel ad that relates to the growth and learning of a particular child or tell a story of a special event at your child care. Or even about how you first started! This is a great chance to get creative.
So, that’s all from this side! Get creative with it and have fun. If you have used carousel ads, let us know in the comments.
Want more tips on how to market your childcare center, click here.
