If you’ve been waiting for the right time of the year to run social media ads for your child care business, this is it! As most of you know, the beginning of the year is usually a very busy time for child care centers. January can mean a time of change for some families, and other families are planning for changes to come. That means it’s time to get some social media ads out there to engage with the people that will need your services.
My child care clients have been seeing great results this January. Social media ads can get expensive towards the end of the year (November & December), because you are competing with all the other businesses that are running ads over the holidays. (This happens because you usually pay for the ads based on a bidding system.)
How should you take advantage of this time of the year? For many of my clients, I will run offers to potential families for a special to save $300-$1000 off enrollment. I’ll put together targeted Facebook ads that run specifically to families with the right age children within driving distance to the school. A parent will see the ad and click to input their information in order to get the flyer or coupon to save on enrollment. On the coupon will be a number to call to book a tour. If they don’t book a tour right then, it’s ok, now you have their email information and phone number so you can continue to market to them throughout the year. If you are consistent about sending out emails and engaging with your leads, this means even more enrollments down the road.
This January I’ve seen some of the best results from social media ads yet. If you have an offer or special that you’re running in a newspaper or have on a flyer, now is a great time to create an online ad for it. I started a campaign for one of my clients just a couple days ago and they have already gotten 6 leads!
If you try out this strategy, make sure to have a tracking number set up that you use on the coupon, so you know which calls are coming from the ads. The coupon should also state that the touring family should show the coupon to get the savings. The director or person doing the tour can then mark that person in your tracking software as coming from Facebook. This is a complete system that will let you know exactly how many enrollments you get from running the campaign.
If you’ve been waiting to build Facebook ads, now is the right time.
Try it out, and let me know what kind of results you get!
