Boosting a post is one of the quickest and easiest ways to increase engagement and grow likes on your child care business Facebook page. Some businesses invest a couple dollars into boosting every post just for this reason. But we all have a limited budget and what does engagement and likes really get us at the end of the day? (Besides a fleeting good feeling that people are starting to notice our child care online.) Your boosted posts should also be sending your website traffic & sending out a message to let people know what your child care business is all about.
As in any marketing, it is important to remember your overall goals when deciding where to spend your money. If you are going to invest money into boosting a post make sure the post is:
1. Sending your website traffic
And/Or
2. Supporting and demonstrating your child care “brand”, philosophies, and values while providing something of value
If the post is a link to send your website traffic, you don’t just have to stick with the standard “Now enrolling at….”. Get creative! You can link back to blog posts, testimonials, reviews, photo galleries, etc. Most content you post can be tied back to your center and linked. Make sure there is a clear call to action such as “Click here to read more” or “Check out more testimonials here.”
If the post is supporting your child care philosophies and what you have to offer you can still link back to your website. For example if it is a picture of kids in the extracurricular yoga class you can say something like, “The kids having a blast in Miss Mary’s weekly yoga class. Yoga is beneficial for kids because it reduces stress and supports healthy habits. Click here to learn more about our yoga programs…”
Even if you aren’t linking back to your website, think about how the post is supporting your brand and values. Craft every boosted post so that it fosters a sense of community, teaches, inspires, and creates a relationship with the parents that are interested in what you have to offer.
When boosting a post it will have to pass all of Facebook’s advertising policies. One big thing is that the image cannot have more than 20% text. Here is a really simple tool where you can upload a graphic and check to see how much text is in the image: Click here.
While boosted posts are great for quick and easy marketing for your child care, Facebook is also a whole advertising platform that can help you turn clicks into enrollments. Read more about Facebook advertising beyond boosted posts here.
Click here for the content guide cheat sheet for more tips on social media for childcare.
