If you are wanting tips on how to grow your social media audience and connect with new families, then look no further. Here are 10 Social Media Hacks for your child care to help you grow your presence and kick start your social media…
Facebook is testing out a new service similar to Yelp that could impact your child care business. It is a search engine of local Facebook business pages based on reviews.
So therefore, a potential client can go in and search for child care services near them and see all the top reviewed child care businesses. You can check it out for yourself here.
A search for “child care” in my area turns up results like this:
You probably already know how important reviews are for your child care business and Facebook is one hot spot where you should be collecting them, alongside the others. But this new service is all the more reason to start doing it NOW.
While Facebook is still testing and perfecting this service (there were some non-related search results in there for my area) it is definitely something to keep an eye on. It’s yet another area where parents (potential clients) will be able to find you, judge credibility, and do their information gathering on their enrollment decision.
If you don’t see any way for people to give you reviews on your Facebook business page you need to make sure your page is categorized as … More
Have you heard of Pinterest? If you love visual marketing and creative ways of interacting with your child care clients, then you’ll want to check out this social media platform!
Pinterest is a fun and easy social networking site that connects people around the world through common interests. It is allows users to visually share ideas, beautifully curate their own image boards, and browse what other users have pinned to discover new interests. Because you can quickly and easily share images with over 100 million users, Pinterest is now considered to be one of the most effective ways to promote a business online.
To help get you started, I’ve put together some simple and effective tips for putting Pinterest to work in marketing your preschool…
START A PINTEREST ACCOUNT FOR YOUR PRESCHOOL
Make sure your profile clearly states what your preschool is about, what makes you stand out above the rest, and how you can help your clients. Always link back to your website.
Set up a Pinterest button on your own website for parents to easily find you. By integrating Pinterest share buttons into your other social media platforms (such as Facebook & Twitter) you can greatly increase your … More
Coming up with content to post on social media that is both engaging and has high organic (free) reach can be a little overwhelming. It’s important to have an even mix of “outside content,” such as articles, quotes, etc. (which we provide for you in the Done For You program), as well as “inside content,” which are posts created by you to illustrate your school’s personality and brand. But what if you’re stumped, staring at the computer, trying to figure out what to post beyond all those pictures of cute kids that you have?
Here are 10 social media post ideas to help you craft interesting content and increase engagement and reach on your Facebook business page:
1. Video
Video is the hot topic this year in the social media world as a strategy to increase engagement on social media, especially Facebook. I’ve noticed better results when uploading a video directly to the Facebook page. It doesn’t have to be completely professional, just take five minutes and use your phone to get some quick video. (And don’t film vertically!) Film an activity going on in the classroom. Record you or a teacher giving a parenting or early childhood education … More
If you are new to advertising your business on Facebook it’s important to understand the difference between boosted posts vs. “dark posts”.
In short, a boosted post is published from the News Feed on your Facebook business page. A dark post is created and published with Facebook Ads Manager or Power Editor. A dark post DOES NOT show up on your Facebook business page, although it shows up in the News Feeds of other people (that you choose through targeting) as coming from that business page.
Think of your Facebook business page as a “store front,” “community center,” or “brand center” where you can create messaging that supports and engages your audience so you can build a relationship with people that are already interested in what your business has to offer. Now think of dark posting as a function of “Ads Manager” which is more the back-end advertising machine of your business.
Dark posting allows you to run multiple ad posts with different messaging to as many different target groups that you need. You can run ads to people that have visited your website, ads to different demographic audiences you create, lookalike audiences, etc. And it doesn’t all show … More
Something to consider when marketing your childcare business on Facebook is WHERE you are sending new potential customers to. If you just send them to your child care website then you probably aren’t capturing their information. Why do you want to capture their information? Studies show that you need to have at least 7 connection points with a potential customer before doing business. This is ESPECIALLY true in child care, an industry heavily based on trust, with a lot of time and consideration put into the decision making process. If you capture their email and telephone number, you then have endless opportunities to follow up with them and create a RELATIONSHIP with them via email, text, a follow up call, etc.
A landing page is a spot where the potential customer can sign up for more information/events/giveaways, coupons etc. This is the key way to collect important data and contact information from your potential customer. Landing pages are a great way to utilize Facebook ads to capture the information of families in your area.
First, its important to understand that a landing page is a standalone web page distant from your main website that has been designed for a single … More
Ever thought about creating video ads to drive traffic, sales and awareness? Or just not sure if your video ads are ticking all the boxes? I’ve noted some helpful hints and tips to help you get on your way and start converting those viewers to successful new enrollments at your child care.
Videos get three times as much engagement than any other content but unfortunately it’s largely underutilized. Facebook has reported that video posts per person has increased 75% globally and 94% in the U.S. Now you see how video is becoming more and more important, use the steps below to create awesome video ads to drive traffic to your childcare business today.
1. Think About The First 3 Seconds
Have you ever noticed that videos on desktop and mobile news feeds play automatic when you’re scrolling through? So you probably have around 3 seconds to grab that viewers attention before they scroll on past. You need to get your viewers invested immediately with engaging content, minimal text and optional background music.
2. Offer It Up
Don’t do an advertisement unless you have a compelling offer for your call to action. End the video with a call to action….maybe … More
This is a really simple tip that can organically increase relevant traffic to your Facebook business page.
Check out the video to learn how:
You will then see a separate news feed that is the news feed of your “business page.” From here you can search for and like pages and also comment on and like other business page posts. This can give you a boost of organic traffic and also give you ideas for content to post on your own business page.
Want more tips and tricks on growing your social media following, just for childcare centers?
So Facebook has come out with some new changes to their rules on what ads on their platform can look like (again!). I’m going to run through the changes quickly and give you some tips on how you can make it work for your childcare business when you’re creating your own Facebook ads.
You may already be aware that Facebook used to have a limit of 20% text on ads. Basically, if your graphic for your ad consisted of more than 20% text it would be rejected. Facebook would measure this by placing a grid over your graphic. This was always a bit tricky because it depended on where your text was placed on your image.
Well, Facebook has now abolished this rule so you can go crazy and have a graphic with 100% text. Instead, we now have a vague guideline about recommended text overlay, which is, unfortunately, a little more complicated. Now, instead of having a “yes or no,” your ad’s image will fit into one of four different classifications ranking the amount of text overlay. These are:
– Ok
– Low (which is actually higher than Ok)
– Medium
– High
So the bonus is you can … More
No I don’t mean a carousel like the one in the picture above :-)
Don’t know what a carousel ad is? If you’ve ever seen a post on Facebook where there are multiple images that you can “scroll right” through, that is considered a carousel ad. It can be a great method to engage your audience, tell a story, and display your unique benefits.
This is an example of a carousel ad, where the company is also illustrating the unique benefits.
Carousel ads usually outperform regular ads on Facebook, and I’ve seen this as well with my own clients.
This article will walk you through the ideas and techniques that you can use to market your child care center on social media with carousel ads.
1. Capture attention with the first image.
Use a graphic that will capture the attention of parents. This is your first “statement” to the audience in a series of pictures that will encourage them to scroll through.
2. Display the unique benefits of your child care center.
Use QUALITY and attention grabbing photos taken around your child care center. Images of kids looking at the camera or close ups of detail work really well. Highlight … More