Facebook is testing out a new service similar to Yelp that could impact your child care business. It is a search engine of local Facebook business pages based on reviews.
So therefore, a potential client can go in and search for child care services near them and see all the top reviewed child care businesses. You can check it out for yourself here.
A search for “child care” in my area turns up results like this:
You probably already know how important reviews are for your child care business and Facebook is one hot spot where you should be collecting them, alongside the others. But this new service is all the more reason to start doing it NOW.
While Facebook is still testing and perfecting this service (there were some non-related search results in there for my area) it is definitely something to keep an eye on. It’s yet another area where parents (potential clients) will be able to find you, judge credibility, and do their information gathering on their enrollment decision.
If you don’t see any way for people to give you reviews on your Facebook business page you need to make sure your page is categorized as a “local business.” Only local businesses can receive reviews. You can change your category in the “About & Info” section of your business page.
How to collect reviews? Just ask. Send out a link to your email list. When you send out a link to the reviews section of your Facebook page people will automatically have the option to leave their own review at the top if they are signed in to Facebook (which most are). Offer an incentive for leaving a review such as a drawing for a gift card. Getting these reviews is not only great for where you show up in the Facebook Services listing but also where your Facebook page shows up all around the internet (Google, Yahoo, etc.).
Now go out there and get some reviews for your business!
Want more tips on how to do social media for your child care? Click here.
