One of the biggest questions I get asked is WHEN businesses should be posting on Facebook and other social media sites.
The answer is different depending on the audiences and the industry. However, when posting for child care centers and for Child Care Marketing, I’ve noticed better engagement in the afternoons and evenings, when people might be taking breaks from busy work days, or winding down at home.
You’ll want to experiment posting at different times of the day to see when your audience responds best. Sometimes if I post and don’t get much engagement from that post, I’ll employ a little trick. I will simply delete and re-post at a different time of the day and watch engagement take off. Sometimes it’s as simple as that!
Facebook also has a metric that will allow you to see what times of the day most of your fans are online, which will allow you to get a better sense of when it is the best time to post.
To find this information, you’ll want to go to your Facebook Business Page. On the top you will see a tab that says “Insights”
Then, on the left hand side of the screen you’ll see a tab that says “Posts”.
Click on this and you will be shown a screen that looks like the one above. This gives you a graph of when, on average, your fan base is online. In this example, the largest amount of our fan base is online around 6pm. I definitely notice an increase in engagement if I post closer to this time than at say 6am.
Check out your Facebook Insights and experiment with different posting times and see what gives you the best results.
