I opened my email the other day and received the nicest email from a child care client about the social media ad campaigns I just ran to recruit employees for her child care business.
She said,
“I have to say that hiring you was definitely worth every penny! I cannot believe the qualified applicants we have received from your social media campaign!!!! We have hired two amazing professionals and have a dozen or more resumes. Not only did we get great applicants but we also have had more visits to our website and Facebook page in the last month. In addition we have also scheduled a few tours from this campaign. I would strongly recommend anyone who is struggling to find good applicants to hire you. I will no longer waste valuable time or money when I need teachers. I will always look to you in the future for your assistance in searching for great professionals in the Early Childhood Field!! Thank you for your help. Of course you can use this as a testimony!!! I look forward to working with you in the near future.”
Facebook ads can be an effective way to get leads for new enrollments at your child care business but did you know you can also use Facebook ads to find staff?!
I know finding qualified staff for your child care is one of the biggest issues child care owners are facing today. If you’re struggling, it might be worth it to try out a Facebook ad campaign. I helped another client set up an ad campaign a couple weeks ago and her director just hired on 3 new people that applied after the campaign!
There are a couple ways to go about hiring from Facebook. The simplest way is to just boost a post out to your Facebook fans and their friends. Another option when boosting a post is to choose people to target. You can target people that live in your area that have interests that are related to early childhood education, preschool, pre-k, child development, etc. Try this out and see what kind of results you get. Targeting when boosting a post though is EXTREMELY limited so it can be worth it to try out Facebook Ads Manager.
Once you get into Facebook Ads Manager you can get even more targeted. In Facebook Ads Manager you can run ads to people that live in your area with certain degrees, that have gone to certain schools, that have particular job titles such as preschool director, child care provider, child care assistant, etc. You can run ads to people that have just moved to the area (so may be job hunting) or even people that work for other child care businesses! Explore around the demographics options and you will find endless options to find potential staff that might be right for your center. I have compiled entire lists of demographics and interests options that are working really well for hiring!
In the ad/post make sure to explain why your child care would be such a great place to work! Video of your employees having fun or talking about why they like to work in child care and at your business works really well. If you don’t have video, images of your happy staff and testimonials also works.
Just as with posting the job anywhere else, don’t post boring job descriptions that state pay and hours! Give people reasons to want to work for you, people choose jobs for many reasons beyond pay and hours. You’ll want to write your ad so that you find people that are a good fit.
Good luck, I can’t wait to hear your results!
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