Ever thought about creating video ads to drive traffic, sales and awareness? Or just not sure if your video ads are ticking all the boxes? I’ve noted some helpful hints and tips to help you get on your way and start converting those viewers to successful new enrollments at your child care.
Videos get three times as much engagement than any other content but unfortunately it’s largely underutilized. Facebook has reported that video posts per person has increased 75% globally and 94% in the U.S. Now you see how video is becoming more and more important, use the steps below to create awesome video ads to drive traffic to your childcare business today.
1. Think About The First 3 Seconds
Have you ever noticed that videos on desktop and mobile news feeds play automatic when you’re scrolling through? So you probably have around 3 seconds to grab that viewers attention before they scroll on past. You need to get your viewers invested immediately with engaging content, minimal text and optional background music.
2. Offer It Up
Don’t do an advertisement unless you have a compelling offer for your call to action. End the video with a call to action….maybe a coupon with a discount or even an invitation to an an event like a family fun day or open house at the end of the video.
3. Get Personal
Videos are a great platform to show off your personality. If you record yourself, speak directly at the camera and make the viewer feel like your connecting with them. Make sure you sound excited about your business and show off what you have to get people to convert. Never forget that people make connections with people not businesses.
4. Captions Galore
Be sure to add captions to your video so they can still be watched and understood with the sound off.
5. Curiosity Got The Headline
Make sure your headline is eye grabbing and compelling, you want your viewers to be instantly interested. It’s also a great idea to start doing some split testing here, change your headlines and see what’s getting the most attention and conversion.
6. Don’t Forget The Text
Adding text to a video is an awesome way to help the viewer get the information without watching the whole video. Use iMovie or Movie Maker to do this and only state important points.
7. Be Descriptive Please
Make sure your description is detailed and informative, say what you need to say to support your video content.
8. Always Analyze
Facebook provides deep insights and allows you to understand your audience like never before. Having this knowledge will prepare you to deliver content attracting more of that audience. Metrics to note are: your demographics, avg view duration, 10 second views, sound on, sound off, and clicked annotations.
Want more tips on how to do social media for your child care? Click here.
